30 years in business with over 150 years of combined service to both our Customers and our Community!

Bill Golden 200x300 Meet Our TeamBill Golden – President/Founder

Bill Golden is a local Albuquerque business man, born and raised in western Massachusetts. Bill is a graduate of the Montana College of Mineral Science and Technology, where he received his Bachelor of Science in Mining Engineering in 1981. After he graduated, Bill began his professional career as a Sales Engineer for Ingersoll Rand Company in the Mining and Construction Equipment industry. Just four short years after graduating from college, Bill became one of the founders of Sierra Machinery of New Mexico, an equipment distribution and service business, which he and his wife Jess acquired in full in 1989. The company later changed its’ name to Golden Equipment  Company in the mid 1990’s. Today, Golden Equipment Company offers Volvo Construction Equipment, in addition to Doosan Construction Equipment (formerly Ingersoll Rand Company), Terex-Cedarapids Crushing and Screening, and multiple other lines.  Golden Equipment Company now operates three stores in New Mexico and southern Colorado and employees 50 people.  The business has won multiple national awards for Market Share and Service Excellence. Bill prides himself not only on being a prestigious business man, but on having significant philanthropic and community involvement as well. Bill is involved with many associations to include: TEC 21 member for 7 years,  St. Pius X High School board member and former board president,  Four Hills Country Club Board Member, Associated Equipment Dealers North America former board member, Volvo North American dealer advisory council member and former President. Today, Golden Equipment Company is the only locally owned and operated heavy equipment dealer in the state of New Mexico. 2015 marks 30 years in business for Golden Equipment Company.


Michael Bahrmann – Vice President of Operations

Michael Bahrmann is a native New Mexican and has deep ties to the community, culture and people of the region.  After graduating from, the University of New Mexico’s Anderson Business School, Michael made a conscience effort to stay, in the area.  He married his college sweetheart and together they have a beautiful daughter.  His early career started in the telecommunications industry, where he quickly advanced from inside sales to sales manager.  After some wholesale changes in the industry, he made a move to the transportation industry where he cut his teeth on the operational side of corporate America.  In June of 2000, looking for a more challenging opportunity, with greater intrinsic rewards, he decided to take on the role of Vice President for Golden Equipment Company.  The customers, employees, and businesses, within the construction industry, have provided him exactly that.  He can’t imagine a better fit, better friends or a better life than what this industry and Golden Equipment has provided him and his family.


Bruce Stats – Product Support General Manager

Bruce Stats been with Golden Equipment Company for 11 years as the Product Support General Manager. The prior 30 years were in the trucking industry as a Mechanic as well as Service Management. Bruce is a native of Ohio and has been in New Mexico for the past 15 years. Bruce loves having the ability understand and meet our customer’s expectations and needs through finding innovative solutions with the machines Golden Equipment Company offers.


Mike JeterService Manager

Mike Jeter’s career started when he was 18 years old in Albuquerque, where he was born and raised. He started working for Ryder Transportation Services as a Service Attendant, where he serviced city and over the road trucks for all rental and lease customers. Mike was promoted several times over his 14 year career, holding positions of Service Manager, Senior Service manager, Maintenance Manager, and Purchasing Compliance/Planning Manager, where he was responsible for the entire West Region of the United States. After 14 years with Ryder, Mike made a change and applied with Golden Equipment Company for an opening in the service department to become the Service Manager, the role he currently is responsible for today.


JoAnn BarelaService Support Manager 

JoAnn Barela started her career at Ryder Transportation, where she worked over for 20 years.  JoAnn then felt it was time for a change and she pursued an opportunity with Golden Equipment Company, where she worked as the Rental Manager for 7 years. JoAnn now works in the Service Department as the Service Support Manager.


Wes Goodson –Service Operations Lead

Wes Goodson started with Road Machinery Company in 1975, where he worked in the transmission shop. After 6 years of service with Road Machinery, Wes then went to  N.C. Ribble Co, where he worked in the track shop and later in the  parts department. After 6 years with N.C. Ribble Co, Wes then came to Golden Equipment Company (formerly Sierra Machinery) in 1987,  where he has been ever since. Wes is currently our Service Operations Lead.


Sherry SweatParts Manager

Sherry Sweat started her career at Golden Equipment Company in the warehouse in 1997. During her time there, she caught the parts bug and eventually moved to the parts counter. A couple of years after that, an opportunity presented itself within Golden Equipment Company and she moved into the role of Rental Manager. She gained experience in the equipment purchasing role as well and  she eventually found herself back to her roots and was promoted to Parts Manager in 2002, where she has been ever since.


Jason McWhorterRental Manager

Originally born in Hereford, TX Jason McWhorter moved to Albuquerque, NM with his family and graduated  from Highland High School in 1998. Jason soon discovered his passion for golf and he went to Port Saint Lucie, Florida,  where he obtained his  Class A Professional Golfers Association Certification and was elected membership in 2008. Jason had a career working and operating several golf courses before he was offered an opportunity at Golden Equipment Company as the Rental Coordinator in 2011. In 2013, Jason was promoted to the Rental Manager, where he currently resides today.


Estela Oms – Accounting Manager 

Estela has been in the Accounting field for almost 10 years.  She started her career here in Albuquerque with a small kitchen and bath remodeling company as the Accounting Manager. From there, she worked in the Casino industry as the Accounts Payable and Payroll Manager. Estela started her career at Golden Equipment Company as an Accountant and then was quickly promoted to the Accounting Manager. She has her Bachelors Degree in Accounting from the University of Massachusetts Boston  and her Masters Degree in Accounting from the University of New Mexico.